Lego CO2 Report
Reporting documents don't have to be content heavy and solely rely on pie charts, especially when that document is for the youthfully exuberant brand Lego.
Lego have a huge array of characters, and you can pretty much build anything from their bricks, in reality and in photoshop! So when I was given the brief, whilst freelancing at Summer Day Media, to express Lego's annual CO2 report I was excited to start creating.
As the report was focused around the positive steps towards lowering their production emissions it was clear that we needed to steer towards plants and animals express the statistics. Creating bar charts from Lego tree and flower elements helped give the report a more fun edge.
This report was used on the Global Lego website in 2019.
The small print: Assets viewed here to promote the work I have undertaken are sourced from the Lego website. The materials were created by myself from elements owed by Lego© whilst I freelanced at Summer Day Media.