DEBORAH O'SULLIVAN

When a friend approached me to brand a charity to honour the life of their family member who sadly passed due to cancer, I felt honour bound to help.

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This was not any old charity, this was an adventure, and one of epic proportions.

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Follow that fire engine chronicled the journey of 24 friends of whom circumnavigated the world in a fire engine!

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I wanted the branding to be bold and easily recognised. The icon of the fire engine was brand furniture that was dropped when the logo was in use on apparel or liveries.