DEBORAH O'SULLIVAN

From initial branding, to roll out, and there on to brand governance, branding Flight Club Darts was a once in a lifetime job. I loved it!

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Every element the customer touched was influenced by the brand, and I cared about that greatly.

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My ongoing responsibilities were: Living brand guideline maintenance, venue brand experience audits, reviewing company product alignment with brand values, creation of sub brand logos, creation of any new key visual element for the brand