top of page
1/1
CRACKED REBRAND
Cracked was looking for a more impactful brand that suited their energy and ethos. Cracked believed in standing out from the crowd and not playing safe - so it was time to move away for the dated logotype and muted tiffany green.
After much deliberation it felt important that the the nut icon remained - as it had a nostalgia and a personal link to the MD 's name - but this needed to be in a less obvious way,
After exploring a variety of icons, having the nut as a negative space element that would not be used separate from the logo (other than the social favicons) felt more modern and fresh.
bottom of page